It was definitely a memorable day for the nation at the start of 2018. CLOT, the brand of Chen and KP, and li ning, the classic Chinese product of "silence" for many years, made it to New York fashion week, one of the four biggest fashion weeks in the world.
Whatever the actual performance, it is no doubt worth our surprise that Chinese brands are featured at international fashion week.

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Six months into spring/summer 2019 at New York fashion week, what's to watch?
It's not CLOT, it's not li ning, it's Particle Fever in Chinese.

1  Are rookies really living your show?

Relative to the conventional catwalk, Particle Fever gives an absolute surprise. It creates an art installation and training equipment space, where there is a music rhythm of shouts, panting and instrument impact, and the model walks, jogs, trains and even falls to the ground

Seeing this, I think you might be wondering why the seemingly "invisible" Particle Fever suddenly hit New York fashion week this year. First of all, its brand and design have been recognized, which is beyond doubt.

Secondly, in the eyes of the editor, innovation is another aspect of a brand's success. After all, as a "rookie", it's hard to imagine that a brand would use this practice as its "debut," and, of course, the product.

2  Rothy's new product launch in autumn

Rothy's is a young brand founded in San Francisco in 2016. The most special feature of Rothy's shoes is that the knitting upper material of all the shoes is made from recycled plastic bottles.

The new season is dominated by bright ruby colors, with rich color choices such as orange, flamingo red, and lemon yellow.

In addition to the bright colors, Rothy's brings a number of vibrant animal patterns, such as leopard print and zebra print.

3   Pointed shoes can still fight "five hundred years"!

The independent designer brand Salondeju is inspired by the atmosphere and fashion elements of Paris. The designer pays special attention to the design of details. Its special metal heel is a big sign.

Irregular clipping, hollow design, this looks calm, restrained intellectualized design, however carrying the tender feeling, small sexy detail, make perfect comfortableness is also the concept that they insist as always.

4   How handsome Jordan X Paris saint germain is!

Jordan Brand officially released a series of joint products of Jordan and Paris saint germain club, the cross-border cooperation between basketball and football, and the detailed design is also full of sincerity.

The body of the shoe is dressed up in black bovine leather upper with a silver trademark serrated design. The Jumpman Logo replaces the Eiffel Tower and is perfectly embedded in the team Logo of the Paris saint-germain club.
Notable highlights include the "PARIS" Logo under the shoe's side mesh, which has a bit of Air Jordan 5 x Supreme joint.

The number 75, followed by a beautifully embroidered symbol for the Paris postcode. The red Logo of the Paris saint-germain club can be seen on the transparent crystal outside, while the French meaning "here is Paris" is embroidered on the inside of the tongue.

5   Take a look at the fashion BUFF

The UNDERCOVER x Nike joint has been a hit with many fashion pioneers since its launch.

In the early days, UNDERCOVER emerged in harajuku street style, and after many years of being around the fashion circle, Mr. Takahashi shield has transformed into a first-class fashion brand with his own characteristics.
With the core idea of the pioneering experimental design of UNDERCOVER and the ingenious color scheme of the transparent shoes, there is no denying the unique design charm of UNDERCOVER!

Cicada's transparent vamp and React to slow foam, on the foot after the soft feeling. Combined with the sheer weight of the whole thing, it's no less comfortable to wear than the Epic React Flyknit of a professional shoe style!

6   I guess the next pair will be on fire!

Recently, a pair of shoes quickly became the first "hot style" in the street rate I'm guilty that it's still a "dad shoe", adidas Originals' YUNG series.

The retro style of personality is still the theme, and the appearance looks bold and wild. The design on YUNG 1's color scheme also has a bright personality. The complex lines of the whole body are presented in a more modern and fashionable way.

In addition to the YUNG 1, the YUNG series has a face on the YUNG 96. In comparison, YUNG 96 looks more retro and simple, with multiple materials such as net surface, suede, leather, etc., and simple white has a strong sense of layering.

7   The popularity classic is reproduced for the first time

Know you designer for the old "net red" shoes have no impression, that this pair of shoes is for popularity at the superstar singer Nicholas tse, combining movement and trend of the property, according to Nicholas tse fire guitar for inspiration, historic combining flame pattern and shoe, create of the original xtep wind fire shoes! As the founder of domestic torre shoes, after 17 years finally welcomed the first time!

Compared with the earlier version, this pair of reengraved air and fire shoes not only have a fuller overall shape, but also use engineering mesh surface and leather and other multiple materials to be spliced together, which greatly improves the overall texture and visual sense.
In order to fit the aesthetics of modern trend, the middle bottom detail has also been comprehensively reconstructed, depicting more patterns, streamline details to make the whole dynamic.

The logo of the vamp flame texture has been upgraded, embossed three-dimensional flame is more impact, and red and yellow colors collide with each other to create a 3D visual effect, making the flame on the shoes lifelike, showing a smart feeling.

8   New generation environmental protection small white shoes

Nike, one of the biggest makers of athletic shoes, has been working on the latest eco-fabric applications, and its commitment to environmentalism is evident in the various synthetic sneakers it has promoted in recent years.
Nike has launched a new pair of classic agam Cortez Flyleather shoes.

Flyleather is a new low carbon material with 50% leather fiber content. It has the characteristics of lighter weight and better durability. The double lining, LACES and tongue tags are also made of 100% recycled materials. The "FL" and Swoosh logo on the tongue indicates the brand's role as an environmental ambassador.

conclusion   

Recently, all major brands have been rushing to launch shoe styles. Whether it is still "dad" or "dad shoes", whether it is focusing on the environmental protection elements of the current hot spot, or the classic re-creation, we have been greatly surprised, and maybe designers can also draw some inspiration from it.
It's worth noting that Particle Fever, the first commercial brand in China, was featured at New York fashion week. A decade or so ago, it would have been unthinkable for a Chinese designer's brand to make it to international fashion week.
Times are changing, and the current market trend is towards internationalization. It also gives Chinese designers and brands more opportunities to show themselves. Maybe this is where a new trend lies.

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