Semir clothing, bono costumes, kangnai shoes... The wenzhou famous shoes clothes brands, famous, already sold, by joining stores all over the country and some of the stores. But 2010 years later, with the rise of online retail and commercial complex, wenzhou shoes brand clothing enterprise brand monopoly street stores to build a market advantage by retail channel change challenges.
In recent years, the temperature well-known brand enterprises on the one hand, active layout all channels, including network marketing, marketing system, on the other hand into upgrading the resources of traditional street store system, stores area is expanded, commodity decoration beautiful, complete kinds, the guest to leisure and entertainment in the shop, and even dress consultant for the guest tie-in dress. In a word, for the traditional entity shop shopping experience is better than electricity, famous shoes clothes wen qi very hard last year.
Semir clothing: big shop for terminal management promote quickly
Last year, semir clothing, semir brand franchisees to upgrade strategy to achieve large-scale push big store. Semir jiangsu haimen jiefang road two shops, gansu tianshui wheat product pedestrian street shops, Harbin, new image store, shijiazhuang red flag street store grand opening, etc.; Yuncheng liberation road two shops, daqing manchuria hing wah street shops, etc. Have to get ready for the opening. At the semir orders, the company also focused on the sen to napa Ma Natong tongzhou new image store shop upgrade experience.
Sen Ma Natong tongzhou new image after the store opened, product planning, display, store image packaging and after-sales services are a step forward, favored by customers. The store franchisees Wang Quanyong introduction, in the big store of capacious and bright, cost of goods, customers see semir feel worth shopping experience. Open, and after the big store not only the store image and store product display promotion, after-sales service and staff training management also has a new ascension.
Last year on August 21, reshipment after transforming the semir wenzhou five horses street flagship store, grand opening with a new outlook. The store is the earliest and most semir brand one of the flagship store of landmark, a business area of nearly 1800 square meters, 3 layers up and down. For better presents the connotation of the brand, improving the consumer shopping experience, semir invited the south Korean well-known design companies tailor upgrading scheme for the shop, for more than two months of carefully. After transforming stores, according to the category display form, cooperate with the whole decorates a style, redrawing the function block, on the third floor add coffee shop for customers to rest.
Learned, semir terminal gate shop upgrade package are now in the whole system, the future will have more stores by installing a new image.
Kangnai footwear: image consultant provides the omni-directional service
Last year on July 22,, the eighth generation of terminal stores the new image and "honour enjoy house" in zhou yu China shoes city appearance. Kangnai "honour enjoy house" with smart guides, comfortable experience, personality customization for fashion features, creating the brand new retail terminal, intelligence, experience, represents the kangnai stores service promotion efforts.
Kangnai brand has a long history of more than 30 years. In the new store image, the design of the shoes master workshop is spindle, fusion kangnai shoe excellent workmanship and comfortable footwear experience, in the afternoon the master spirit of the brand culture, embodies the "honour enjoy house" at the core of the soul. The entire store layout and decoration, delivering a "comfortable shoes master" kangnai brand appeal.
Collection within the "honour enjoy pavilion", ", "" kangnai family," the brand, covering leather shoes, leather goods and other products, increase the interactive experience of consumers. In stores, consumers can not only enjoy high ", is, comfortable, elegant "shopping environment, still can pass kangnai image consultant in the hands of the" buy kangnai intelligence systems "to the choose and buy, view and shop of choose and buy more models. Customers choose and buy products, can instantly with qr code scanning to obtain the product collocation knowledge and maintenance of nursing knowledge, and through this way to buy can enjoy "honour enjoy house" exclusive provide seven days return and value-added services. In addition, the kangnai image consultant also wearing shoes family workshop, equipped with professional tools, to provide customers with considerate and comfortable.
Bono clothing: Korea collocation service VIP customers
Last September, bono clothing division tour shop first opened the domestic collocation, heavily hired Korean beauty collocation division launched cruise shop activities, to store VIP customers bring new image guidance, men's unique style.
This tour store activity, eight South Korea collocation points and eight lines, 144 bono network covers 23 provinces, from yunnan to heilongjiang, from fujian to Inner Mongolia, almost all over China, as a VIP to tens of thousands of bono one-to-one fashion services.
Activities for nearly 4 months, the terminal stores from layout, preparation of meals, the collocation of clothing styles to the membership invitation to make an appointment, embodies the "three heart" - the heart, really, good service. Activities, into the shop, consultation of customers in South Korea division under the careful supervision of collocation, gain the satisfaction of the latest style of dress collocation. Many ladies heard that bono Korea collocation division tour activities, and actively to the network requirements collocation division for its diagnosis is tie-in, enjoy the time service dress aesthetics.
This bono Korea collocation division tour shop activity successful, highlights the domestic men to dress urgent demand of the image reconstruction. With this in mind, this year began on March 20, bono Korea collocation division tour shop activity will open in the second quarter, seven lines will covers 19 provinces, 86 sales outlets.
Essay > > > service enhancement, is also a kind of business innovation
Innovation is the traditional shoe industry breakthrough in excess capacity s effective path. In the electricity business advantage gain ground at a low price, under the situation of the brand convergence under the current situation of the inevitable, famous shoes clothing brand in the stores on the service innovation, is a kind of self individuality brand image from beyond.
In traditional idea, the innovation always give a person the feeling of the very tall, high-tech, breakthrough progress in order to be innovative. In fact, business innovation, revolves around the product value chain each link of improvement and improve. Sales outlets, for example, the service experience of improvement, albeit brand products from production to sales a part in the entire value chain, but this link improvement and innovation, is also a kind of business innovation. Perhaps, with this point of innovation, can cause a business to point with the upgrade. Visible, transformation and upgrading of private companies is one step a footprint walk out. Any a slight improvement, it is a step forward.
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